Whimsy Soul is a husband-and-wife team at its core. Cofounders Kara and Robin both grew up in Wisconsin, met in college, and ran away together to San Francisco in 2015. That’s where Whimsy Soul got its start.
Kara initially created Whimsy Soul as a way to get to know her new home and to connect with like-minded women. But what began as a hobby soon became Kara’s primary passion. Robin started behind the scenes, and behind the camera, before also joining Whimsy Soul full-time in 2018.
Just like when they first packed up and moved out West on a whim, Kara and Robin always go on their adventures together as partners. Today, Kara and Robin and the entire Whimsy Team work to create inspirational lifestyle content that helps women around the world find their everyday magic.
Work With Whimsy Soul
Whimsy Soul has been featured in major publications like Business Insider, Cosmopolitan, Matador Network, Yahoo, Reader’s Digest, The Verge and many more. We’ve worked with brands like Starbucks, Whole Foods, Travel Wisconsin, Alaska Airlines and Olay to help bring their brand stories to our community of women.
Our growing audience comes to us for engaging content with a high standard of storytelling.
We will work closely with you to feature your brand in a unique, compelling story that your target market actually wants to read. From styled outfits and integrated product features to travel tips and weekend guides, Whimsy Soul’s content is always relatable, attainable, and authentic.
Ready to work with us? Contact Robi at [email protected] to inquire about a sponsored partnership or to request our media kit.
- Sponsored social or blog content
- Social media takeovers
- Event coverage
- Original content creation for your brand (photos, video)
- Guest speaking & interviews
Product For Consideration
Many women visit Whimsy Soul for our honest product reviews, makeup and fashion guides, self-care tips, and food and drink recommendations. We’re always on the lookout for products that will enrich our readers’ lives and help them find their everyday magic.
Sound like a fit? Email us at [email protected]
We Have An Active Community
Can’t waaait for your blog post about this! Just booked our trip to Mendocino Grove in August because of your Insta Stories! – Cali
I’ve struggled with my body since I had my son. He’s 3 now…I stopped taking pictures of my because of this. Then I stumbled upon your IG. It made me have confidence again. That not being a size 0 can still be beautiful. Thank you. Thank you for making me feel beautiful again. – Joan
Hi, Kara! I just wanted to drop by and let you know we booked the ambassador tour with the wine train! We are extremely thrilled and excited for this! Thank you again for all your help and suggestions, I’m so happy I stumbled upon your blog!” – Amanda
Just ordered some [Aztec Healing Clay Mask] last night, can not wait to try it after hearing your progress! – Rachel
I just wanna say, it was only after reading through your blog that I actually started traveling more. This year alone I’ve vacationed ( mini and big ones) 6 times! So thanks for the great (and realistic!) posts! – Lillian
Trusted By Brands Like
Press & Features
How A Blogger Makes $200,000 A Year In Ads, Brand Deals & Affiliates – Business Insider
You Can Still Save On Spring Break – New York times
KNITWEAR IS SLOW, THE KNOCKOFFS COME FAST – The Verge
Mistakes Make When Visiting San Francisco – HuffPost
Three Ways to Style Spring Dresses Vacations – Modcloth
How Creating Space in My Home Made Living in It Better – Apartment Therapy
The 10 Most Instagrammable Spots in Austin – The Every Girl
Whimsy Soul Captures Wanderlust in Travel Photo Books (VIDEO) – Mixbook
5 Valentine’s Day Outfit Ideas for Petite Women – Karma Closet
Taking a business-minded approach to blogging – Influencer Girl Podcast
SPOTLIGHT INTERVIEW: SAN FRANCISCO INFLUENCER KARA HARMS – HireInfluence
5 Articles for College Students – HerCampus
A whimsical wedding in the woods with mix-and-match bridesmaid dresses – Fame & Partners
Brandables Spotlight: May 2018 – Ahalogy
BEST PLACES TO DRINK COFFEE(ACCORDING TO 89 TRAVELERS) – Coffee In My Viens
Alumni Spotlight: Kara Harms – Twin Mag
Tip for Influencer Outreach – Oberlo
Wedding Tips: Interview with Whimsy Soul – Pretty Brown Bride
DESTINATION GUIDE: YOSEMITE NATIONAL PARK – Effortlessly With Roxy
Dear Nora: 26 Biggest Travel Money Mistakes Ever Made – – Credit Walk
The new cruise ships of 2018 – ROL Cruise
These Gardening Looks Are Chicer Than Ever – Who What Wear
(PODCAST) What it Takes to Get Over 100,000 Page Views with Kara Harms Thrive Together Blog
North Beach Travel Guide Rachels Ruminations
CALIFORNIA COASTAL TOWNS ON HIGHWAY 1 ROAD TRIPThe Next Somewhere
How To Handle Toxic Positivity At WorkHer Campus